Scope:

• Phase 1 - Script Exploration Graphics design; 1-2 Concepts; 2 Rounds

• Phase 2 – Refine chosen script; 2 Rounds

• Phase 3 – Shoot original footage

• Phase 4 – Editing and finishing using existing footage and newly shot footage; 4 Rounds

Brief Positioning:

Learn acoustic, electric, or bass guitar by playing along with your favorite songs.Rocksmith+’s proven learning method features real time feedback, advanced tools designed to give you control of your learning, and a vast, ever-expanding song library of official recordings so you can achieve your music goals. Millions of people who have already enriched their lives with Rocksmith!The Target: Our key audiences that we are speaking to in this creative are divided into distinct categories based on their history with Rocksmith and their experience with playing guitar   –Rocksmith Legacy Users:

• Franchise fans. Mostly play electric guitar and love the original Rocksmith. PC Learners and Players:

• Players: Currently play the guitar at any skill level.

• Learners: Do not currently play guitar. Interested in playing guitar, may own a guitar.

• Our Priority targets for this are Rocksmith fans first and then Players.

Creative Director, Director: Cameron Dutra

Art Directors: Erin Murray + Dan Carr

My Process:

To achieve the goals of Ubisoft Rocksmith+ trailer I assembled a nimble creative team. We pitched two distinct concepts and after a decision from Ubisoft we wrote scripts and incorporated archival footage, motion graphics, newly produced footage (specifically designed to blend seamlessly into the archival work) and a newly remixed track into a punchy launch trailer. Our trailer was a smash hit due to its playful visuals, digestible information, and most importantly “Rock and Roll” energy. More on our process in the next slides.