Creative Director: Cameron Dutra Art Director: Melatan Riten   Copywriter: Sebastian Theroix

The Ask:

Develop a breakthrough campaign to reintroduce Skin Tech and the new Neutrogena Skin360 app to the world.  The campaign's core creative idea should be able to stretch across our future Skin Tech launches.  Assets will be leveraged in PR materials and on NTG.com.  We want to build a surrounding full-year Skin Tech communications plan anchored in experiential events, WOM, and alternative channels. 

• 16x9 Hero video (and cutdowns/crops for social)

• Website line page refresh (www.skin360app.com)

• Photography w/ talent for PR & press

Our Process: 

• We wrote several scripts to present to the client for approval.

• Once the script was chosen we created a detailed treatment to explore the scripts visually and flush out all creative details.

• Once the treatment and scripts were approved we produced detailed storyboards and dove into production and finishing.