Creative Director: Cameron Dutra
The Ask:
• Marketing Objective: Drive mental availability to Neutrogena in supplement space
• Drive Neutrogena brand perception as an innovative leader
• Business Objective: Drive 1.6B impressions from CES
• Drive traffic to Skin 360 app or PWA, larger than 32K downloads
• Source of business: Generate new Neutrogena users who are aware or taking skin supplements
• Secondary: Attract current Neutrogena skin care users who are seeking holistic skin care routines involving supplements.
• Advertising Objective: Drive association of Neutrogena as an expert in the science of healthy skin through skin supplements and skin tech.
• Establish a connection with proactive holistic consumers who are looking to better their skin
care routines through high-tech supplements
Assignment / Task Deliverables:
• 1 minute explainer video – long and clipped version, 30, 15, 2x6
o Desktop (Mp4 display at trade show)
o Social : 4x5 cut (Instagram, linkedin); 9x16 cut (reels, tik tok)
My Process:
• I wrote and shot listed several scripts to present to the client for approval.
• I created moodboards and references for our graphics team and highlighted previously shot material suitable for new messaging.
• Once the scripts were chosen and mood board approved we created a detailed production plan to incorporate previously shot material, new material, new graphics, and 3D elements into edits
• After review rounds the edits were polished and finished for all deliverables meeting and exceeding the 1.6 billion impression goal.
More than skin deep :60 Script
Open on black screen as we hear our punchy music.
VO: Healthy skin is more than skin deep,
VO/SUPER: the future of healthy skin starts from within.
We see the skinstack logo and gummy.
VO: That’s why we’ve partnered with Nourished to bring you 3D printed skin nutrient gummies…
Alt: that’s why we’ve partnered with Nourished to bring you 3D printed skin nutrient gummies
Alt: that’s why we’ve partnered with Nourished to bring you the first personalized 3D printed skincare supplement powered by NeutrogenaSkin360
LOCKUP: Nourished X NeutrogenaSkin360
Our lockup stays on screen while our supers populate underneath each individual brand Under ‘Neutrogena’ we see animated type that says…
SUPER: Over 90 years of dermatologist-backed skincare… from the #1 Skincare brand.
and under ‘Nourished’ logo we see animated type that says ..
SUPER: personalized cutting-edge 3D printed technology
The animation melds together to illustrate the partnership.
VO: Now you can power up your skin’s vitals with supplements uniquely designed for your skin needs by Nourished, powered by NeutrogenaSkin360 technology.
VO First, NeutrogenaSkin360 scans your face, instantly assessing your skin for key skin health
indicators.
We see sleek shots of the Skin360 scanner at work.
SUPER: Smoothness, clear skin, fine lines, radiance, wrinkles.
VO: Then, based on your scan, lifestyle factors, and skin’s vitals goals, Nourished gets to work.
CU shot of 3D printer in action.
SUPER: Scan + Lifestyle factors + Skin’s vitals goals
VO: Nourished builds a gummy uniquely designed for YOU…
SUPER: Designed for YOUR skin needs.
VO: …using 7-layer 3D printed technology to craft a supplement with scientifically-backed skin-loving nutrients for skin full of life. From the inside out.
We see bold animated type highlighting our skin-loving nutrients.
SUPER: Vitamin C, Vitamin E, Vitamin A, Zinc, Selenium, Vitamin D3
VO: Learn more about NeutrogenaSkin360 SkinStacks and the future skincare at skinstacks.com.
ENDCARD: Build your skinstack at skinstacks.com Limited time only.
Logo Lockup
